Serena is an Associate of GSDM. She is an expert in Social Media for Emergency Management and Disaster Communication. Her research interests include the use of open source intelligence for Disaster Risk Management and Response, digital government for Disaster Risk Governance, post-disaster Recovery and Reconstruction, Disaster Communication and Communication with communities approach. Serena’s research interests focus on the social, legal and ethical aspects of the usage of social media and open sources for Emergency Management and Response.
Prior to joining GSDM, Serena worked and volunteered for several non-government organisations active in the field of Disaster Management, specifically dealing with data collection and mining during response to disasters. She has participated in several missions in disaster zones (e.g., Christchurch, Amatrice, Fukushima, etc.) to assess the communication practices and usage of social media during early and long-term recovery.
Serena has experience as a Social Media Advisor and Project Manager at higher education institutions and non-governmental organisations. She has overseen the development of social media strategies and the collection of strategic insights from social media analysis and monitoring for crisis management and academic organisations (e.g., Rescue Global, and the Institute for Risk and Disaster Reduction at UCL). In addition, she has undertaken academic teaching as a visiting Lecturer in Disaster Risk Reduction at Kingston University, Kingston upon Thames (UK).